@book{789,
	author = {David, Fred R. and Ramírez, Verónica del Carmen Alba},
	title = {Conceptos de administración estratégica},
	publisher = {Pearson Educación},
	year = {2013},
	address = {México :},
	edition = {14a. ed.},
	url = {https://biblioeco.unsa.edu.ar/pmb/images/libros/Administraci?n Estrat?gica 2.jpg}
}