@book{57,
	author = {American Marketing Association},
	title = {Diccionario de términos de marketing},
	publisher = {Coyuntura},
	year = {2000},
	address = {Buenos Aires :},
	url = {https://biblioeco.unsa.edu.ar/pmb/images/libros/Diccionario de Terminos de Marketing-l117370.jpg}
}