@book{3289,
	author = {Garrido Buj, Santiago},
	title = {Dirección estratégica},
	publisher = {McGraw-Hill},
	year = {2006},
	address = {Madrid :},
	edition = {2a. ed.},
	url = {https://biblioeco.unsa.edu.ar/pmb/images/libros/L126250.jpg}
}