@book{3024,
	author = {Ansoff, H.I. and Declerck, R.P.},
	title = {El planteamiento estratégico},
	publisher = {Trillas},
	year = {1990},
	address = {México :},
	url = {https://biblioeco.unsa.edu.ar/pmb/images/libros/L53714.jpg}
}