@book{2982,
	author = {Duailibi, Roberto and Simonsen, Harry , Jr.},
	title = {Creatividad & Marketing},
	publisher = {McGraw-Hill Interamericana},
	year = {1992},
	address = {Bogotá :},
	url = {https://biblioeco.unsa.edu.ar/pmb/images/libros/L58740.jpg}
}