@book{2962,
	author = {Schiffman, Leon G. and Lazar Kanuk, Leslie},
	title = {Comportamiento del consumidor},
	publisher = {Prentice-Hall Hispanoamericana},
	year = {1991},
	address = {México :},
	edition = {3a. ed},
	url = {https://biblioeco.unsa.edu.ar/pmb/images/libros/L58899.jpg}
}