00334 a2200109 4500001001000000005001700010008004100027245004300068100002100111700001900132773007300151ART_4638120260410161925.0260409a 10aBenefits of narrow business strategies1 aRotemberg, Julio1 aSaloner, Garth0 tThe American Economic Reviewg- Vol. 84, NÂș 5 (dic. 1994)wREV16190