@book{2774,
	author = {Lambin, Jean- Jacques},
	title = {Marketing Estratégico},
	publisher = {McGraw-Hill},
	year = {1995},
	address = {Madrid :},
	edition = {2a. ed},
	url = {https://biblioeco.unsa.edu.ar/pmb/images/libros/L69697.jpg}
}