@book{2622,
	author = {Thompson, Arthur A. , Jr. and Strickland, A.J., III},
	title = {Dirección y administración estratégicas},
	publisher = {McGraw-Hill},
	year = {1994},
	address = {México :},
	url = {https://biblioeco.unsa.edu.ar/pmb/images/libros/L69900.jpg}
}