@book{1470,
	author = {Kotler, Philip and Keller, Kevin Lane},
	title = {Dirección de Marketing},
	publisher = {Prentice Hall},
	year = {2006},
	address = {Madrid :},
	edition = {12a. ed.},
	url = {https://biblioeco.unsa.edu.ar/pmb/images/libros/Kotler Keller-l116571.jpg}
}