La comunicación de masas (Registro nro. 7043)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01212 a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 60578 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260407155857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260407a1977 arg spa d |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-UNSa-BCEJYS |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-UNSa-BCEJYS |
| Language of cataloging | spa |
| Transcribing agency | AR-UNSa-BCEJYS |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.3 |
| Common auxiliary subdivision | Información para el gran público. Medios de comunicación de masas |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Muraro, Heriberto |
| 245 10 - TITLE STATEMENT | |
| Title | La comunicación de masas |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Buenos Aires : |
| Name of producer, publisher, distributor, manufacturer | Centro Editor de America Latina |
| Date of production, publication, distribution, manufacture, or copyright notice | 1977 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 190 p. |
| Dimensions | 19 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Comunicación de masas, gusto popular y acción social organizada / P.F Lazarsfeld y R.K Merton – 2. Perspectivas históricas de la cultura popular / Leo Lowenthal – 3. Exámen de los efectos de la comunicación de masas con especial referencia a la televisión / J.D Halloran – 4. Dos factores psicológicos en la conducta del público de los medios masivos de comunicación / G.D Wiebe – 5. Estudio sobre la comunicación de masas / Edgar Morin – 6. El poder de las cadenas de radio y TV en los Estados Unidos / Collage – 7. Aproximaciones a la expresión publicitaria / Lisa Block de Behar |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | niveau_biblio:m niveau_hierar:0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 659.3 M972 | L129234 | 07/04/2026 | 07/04/2026 | Libro |