Introducción al mercadeo turístico (Registro nro. 6296)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00954 a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 57786 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260407155838.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260407a2005 arg spa d |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-UNSa-BCEJYS |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-UNSa-BCEJYS |
| Language of cataloging | spa |
| Transcribing agency | AR-UNSa-BCEJYS |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 338.48 |
| Common auxiliary subdivision | Turismo desde el punto de vista económico<br/> |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 958-33-8871-8 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sierra Anaya, Germán |
| 245 10 - TITLE STATEMENT | |
| Title | Introducción al mercadeo turístico |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Cartagena de Indias : |
| Name of producer, publisher, distributor, manufacturer | Universitaria |
| Date of production, publication, distribution, manufacture, or copyright notice | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 228 p. |
| Dimensions | 21 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Concepto de Turismo – 2. Concepto de mercadeo – 3. Sistema de información de mercadeo – 4. Comportamiento del consumidor, segmentación del mercado y posicionamiento – 5. Producto – 6. Precio – 7. Distribución – 8. Comunicación – 9. Estrategia competitiva – 10. Plan de mercadeo |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | niveau_biblio:m niveau_hierar:0 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rey Moreno, Manuel |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 338.48 S571 | L128871 | 07/04/2026 | 07/04/2026 | Libro |