Teoría y problemas de resultados (Registro nro. 3050)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01267 a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 39472 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260407155653.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260407a1988 arg spa d |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-UNSa-BCEJYS |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-UNSa-BCEJYS |
| Language of cataloging | spa |
| Transcribing agency | AR-UNSa-BCEJYS |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659 |
| Common auxiliary subdivision | Publicidad y propaganda. Información Relaciones públicas<br/> |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968-451-019-5 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holtje, Herbert F. |
| 245 10 - TITLE STATEMENT | |
| Title | Teoría y problemas de resultados |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill |
| Date of production, publication, distribution, manufacture, or copyright notice | 1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 181 p. |
| Dimensions | 27 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Por que hacer publicidad? - 2. Organización de la publicidad - 3. Publicidad impresa - 4. Radio y televisión - 5. Publicidad exterior, publicidad movil y publicidad en punto de venta - 6. Publicidad por correo directo - 7.Comportamiento del consumidor y motivación - 8. Como encontrar y utilizar un atractivo publicitario - 9. El texto publicitario - 10. Arte publicitario, bocetos y tipografía - 11. Impresión y producción - 12. Cómo se crea una campaña - 13. Como se prepara y se controla un presupuesto publicitario - 14. Investigación publicitaria. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | niveau_biblio:m niveau_hierar:0 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sabogal Sabogal, Narciso |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Villamizar, Jesús |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Palacio Lerma, Anibal |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 659 H758 | L58754 | 07/04/2026 | 07/04/2026 | Libro | ||||||
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 659 H758 | L58753 | 07/04/2026 | 07/04/2026 | Libro |