Creatividad & Marketing (Registro nro. 2982)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01513 a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | 39229 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260407155651.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260407a1992 arg spa d |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-UNSa-BCEJYS |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-UNSa-BCEJYS |
| Language of cataloging | spa |
| Transcribing agency | AR-UNSa-BCEJYS |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Common auxiliary subdivision | Organización de mercados. Marketing. Ventas. Distribución |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 958-600-099-0 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Duailibi, Roberto |
| 245 10 - TITLE STATEMENT | |
| Title | Creatividad & Marketing |
| Name of part/section of a work | el libro que continene la regla heurística |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Bogotá : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Interamericana |
| Date of production, publication, distribution, manufacture, or copyright notice | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 129 p. |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. La empresa : solución creativa para un problema - 2. Heurística y algoritmo - 3. Marketing y creatividad - 4. El proceso creativo - 5. Funciones de la mente - 6. Como estimular la creatividad de la empresa - 7. Características de la persona creativa en general y de la persona creativa en marketing - 8. Características de la empresa creativa - 9. Factores que inhiben la creatividad - 10. Entrenamiento para desarrollar la creatividad - 11. Cómo construir modelo heurístico de su empresa y del mercado en el cual ella actúa - 12. Aplicación del proceso creativo al modelo de su empresa - 13. Cómo utilizar la regla heurísitca |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | niveau_biblio:m niveau_hierar:0 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Simonsen, Harry , Jr. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Salamanca de Santa Maria, Consuelo |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stornfelt, Jan Edward |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://biblioeco.unsa.edu.ar/pmb/images/libros/L58740.jpg">https://biblioeco.unsa.edu.ar/pmb/images/libros/L58740.jpg</a> |
| Link text | Imagen de portada |
| Electronic format type | image/jpeg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 D812 | L58740 | 07/04/2026 | 07/04/2026 | Libro |