Marketing estrategico (Registro nro. 2951)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00861 a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 39120 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260407155649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260407a1986 arg spa d |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-UNSa-BCEJYS |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-UNSa-BCEJYS |
| Language of cataloging | spa |
| Transcribing agency | AR-UNSa-BCEJYS |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Common auxiliary subdivision | Organización de mercados. Marketing. Ventas. Distribución |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 950-9109-38-X |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilensky, Alberto L. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing estrategico |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Buenos Aires : |
| Name of producer, publisher, distributor, manufacturer | Tesis |
| Date of production, publication, distribution, manufacture, or copyright notice | 1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 334 p. |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Parte I: Conceptos clave : 1. Demada - 2. Mercados - 3. Negocio - 4. Marketing estratégico - Parte II: Fundamentos teóricos : 5. Modelos de decisión del consumidor - 6. El universo simbólico - 7. La naturaleza psicológica - 8. El fenómeno del consumo - Parte III: Conclusiones |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | niveau_biblio:m niveau_hierar:0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 W676 | L45305 | 07/04/2026 | 07/04/2026 | Libro | ||||||
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 W676 | L45306 | 07/04/2026 | 07/04/2026 | Libro |