Innovaciones en marketing (Registro nro. 2913)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01129 a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 38653 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260407155648.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260407a1965 arg spa d |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-UNSa-BCEJYS |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-UNSa-BCEJYS |
| Language of cataloging | spa |
| Transcribing agency | AR-UNSa-BCEJYS |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8.012.12 |
| Common auxiliary subdivision | Investigación de mercados |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levitt, Theodore |
| 245 10 - TITLE STATEMENT | |
| Title | Innovaciones en marketing |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill |
| Date of production, publication, distribution, manufacture, or copyright notice | 1965 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 267 p. |
| Dimensions | 22 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. El consumidor y el hombre de negocios - 2. El cambio y la estrategia en los negocios - 3. Los fallos de los directivos - 4. Los objetivos de una empresa y las tácticas de marketing a corto plazo - 6. Planeamiento imaginativo y de gran alcance para la supervivencia - 7. Planeamiento y preparación para el cambio - 8. El departameto de desarrollo del marketing - 9. Investigación comercial y responsabilidad directivas - 10. Deficiencias en la política del producto y en la publicidad - 11. El marketing centrípeto |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | niveau_biblio:m niveau_hierar:0 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fernández Arias, Alberto |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Serra Hamilton, Fernando |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8.012.12 L664 | L45139 | 07/04/2026 | 07/04/2026 | Libro | ||||||
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8.012.12 L664 | L23133 | 07/04/2026 | 07/04/2026 | Libro | ||||||
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8.012.12 L664 | L22033 | 07/04/2026 | 07/04/2026 | Libro |