La investigación para decisiones en comercialización (Registro nro. 2838)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01086 a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 37981 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260407155645.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260407a1975 arg spa d |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-UNSa-BCEJYS |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-UNSa-BCEJYS |
| Language of cataloging | spa |
| Transcribing agency | AR-UNSa-BCEJYS |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Common auxiliary subdivision | Organización de mercados. Marketing. Ventas. Distribución |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grenn, Paul E. |
| 245 10 - TITLE STATEMENT | |
| Title | La investigación para decisiones en comercialización |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Buenos Aires : |
| Name of producer, publisher, distributor, manufacturer | Prolam |
| Date of production, publication, distribution, manufacture, or copyright notice | 1975 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 305 p. |
| Dimensions | 22 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Investigación de la comercialización.Contenido y estrategia - 2. Decisión de administración.El enfoque bayesiano - 3. Las tacticas de la invetigación de la comercilización.Diseño de la investigación - 4. Información procedente de los respondedores - 5. Los medios de obtener información de los respondedores - 6. La mediación y las escalas en la investigación de la comercialización - 7. Determinación de escala multidimensional, de percepción y preferencia. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | niveau_biblio:m niveau_hierar:0 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tull, Donald S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 G826 | L12544 | 07/04/2026 | 07/04/2026 | Libro |