Marketing Estratégico (Registro nro. 2774)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01339 a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 37602 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260407155643.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260407a1995 arg spa d |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-UNSa-BCEJYS |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-UNSa-BCEJYS |
| Language of cataloging | spa |
| Transcribing agency | AR-UNSa-BCEJYS |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.82 |
| Common auxiliary subdivision | Promoción de ventas<br/> |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 84-7615-704-5 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lambin, Jean- Jacques |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Estratégico |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a. ed |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Madrid : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill |
| Date of production, publication, distribution, manufacture, or copyright notice | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 490 p. |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. El marketing en la empresa y en la economía - 2. El marketing y la satisfacción de las necesidades - 3. El comportamiento de elección del comprador - 4. Los comportamientos de respuesta del comprador - 5. El análisis de las necesidades a través de la segmentación - 6. El análisis del atractivo delmercado de referencia - 7. El análisis de la competitividad - 8. La elección de una estrategia de desarrollo - 9. El desarrollo por el lanzamiento de nuevos productos - 10. Las decisiones estratégicas de distribución - 11. Las decisiones estratégicas de precio -12. Las decisiones estratégicas de comunicación - 13. El plan de marketing estratégico |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | niveau_biblio:m niveau_hierar:0 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://biblioeco.unsa.edu.ar/pmb/images/libros/L69697.jpg">https://biblioeco.unsa.edu.ar/pmb/images/libros/L69697.jpg</a> |
| Link text | Imagen de portada |
| Electronic format type | image/jpeg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.82 L224 2ed. | L69697 | 07/04/2026 | 07/04/2026 | Libro | ||||||
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.82 L224 2ed. | L69696 | 07/04/2026 | 07/04/2026 | Libro |