Historias de marketing (Registro nro. 153)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01414 a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 238 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260407155416.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260407a2007 arg spa d |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-UNSa-BCEJYS |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-UNSa-BCEJYS |
| Language of cataloging | spa |
| Transcribing agency | AR-UNSa-BCEJYS |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Common auxiliary subdivision | Organización de mercados. Marketing. Ventas. Distribución |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-950-537-647-6 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dib Chagra, Adrián Antonio |
| 245 10 - TITLE STATEMENT | |
| Title | Historias de marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a. ed |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Buenos Aires : |
| Name of producer, publisher, distributor, manufacturer | Ediciones Macchi |
| Date of production, publication, distribution, manufacture, or copyright notice | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 173 p. |
| Dimensions | 22 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. De la era de la producción al marketing social - 2. El marketing miope - 3. El marketing y su circunstancia - 4. Mucho ruido y poco marketing - 5. Entre la campanilla de Pavlov y la caja de Skinner - 6. El marketing sensorial - 7. El pronóstico de los expertos - 8. El marketing de la basura - 9. Consumers vigilando - 10. Había una vez... ¿un shopping? - 11. El gran mito de la publicidad subliminal - 12. La publicidad y el equilibrio justo - 13. La chispa de la vida - 14. Fastfood vs. slowfood - 15. Un plagio llamado Barbie - 16. En el nombre del marketing - 17.Envenenar es un placer sensual, genial - 18. El marketing político<br/> |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | niveau_biblio:m niveau_hierar:0 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://biblioeco.unsa.edu.ar/pmb/images/libros/Historias de marketing2-l116467.jpg">https://biblioeco.unsa.edu.ar/pmb/images/libros/Historias de marketing2-l116467.jpg</a> |
| Link text | Imagen de portada |
| Electronic format type | image/jpeg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 D543m | L116467 | 07/04/2026 | 07/04/2026 | Libro | ||||||
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 D543m | L117338 | 07/04/2026 | 07/04/2026 | Libro | ||||||
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 D543m | L117339 | 07/04/2026 | 07/04/2026 | Libro | ||||||
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 D543m | L117550 | 07/04/2026 | 07/04/2026 | Libro | ||||||
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 D543m | L117551 | 07/04/2026 | 07/04/2026 | Libro |