Dirección de Mercadotecnia (Registro nro. 1497)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01239 a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 26772 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260407155545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260407a1974 arg spa d |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-UNSa-BCEJYS |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-UNSa-BCEJYS |
| Language of cataloging | spa |
| Transcribing agency | AR-UNSa-BCEJYS |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Common auxiliary subdivision | Organización de mercados. Marketing. Ventas. Distribución |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Dirección de Mercadotecnia |
| Name of part/section of a work | Análisis, planeación y control. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a. ed |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México : |
| Name of producer, publisher, distributor, manufacturer | Diana |
| Date of production, publication, distribution, manufacture, or copyright notice | 1974 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1100 p. |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Parte I: Conceptualización de la dirección de mercadotecnia: 1. El concepto de mercadotecnia - 2. Sistema de mercadotecnia - Parte II: Análisis de las oprtunidades de comercialización: 3. El medio ambiente de la mercadotecnia - 4. Los mercados de consumo y la conducta del computador - 5. Mercados del productor, del distribuidro y del gobierno - 6. Segmentación del mercado - 7. Medición y predicción del mercado - Parte III: Organización comercial de mercadotecnia: 8. Estrategia de crecimiento y competitiva - 9. Organización de la mercadotecnia - 10. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | niveau_biblio:m niveau_hierar:0 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arce Rincón, Manuel |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mateo, Andrés Ma. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 K87i 2ed. | L12338 | 07/04/2026 | 07/04/2026 | Libro | ||||||
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 K87i 2ed. | L12337 | 07/04/2026 | 07/04/2026 | Libro |