Dirección de Mercadotecnia (Registro nro. 1492)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00900 a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 26740 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260407155545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260407a1985 arg spa d |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-UNSa-BCEJYS |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-UNSa-BCEJYS |
| Language of cataloging | spa |
| Transcribing agency | AR-UNSa-BCEJYS |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Common auxiliary subdivision | Organización de mercados. Marketing. Ventas. Distribución |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968-13-1661-4 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Dirección de Mercadotecnia |
| Name of part/section of a work | Análisis, planeación y control. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4a. ed |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México : |
| Name of producer, publisher, distributor, manufacturer | Diana |
| Date of production, publication, distribution, manufacture, or copyright notice | 1985 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 866 p. |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Que se entiende por dirección de mercadotecnia - 2. Análisis de oportunidades - 3. Planeación de estrategia de mercadotecnia - 4. Conjuntando la mezcla de mercadotecnia - 5. Administración del programa de mercadotecnia - 6. Tópicos especiales de mercadotecnia. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | niveau_biblio:m niveau_hierar:0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 K87i 4ed. | L45148 | 07/04/2026 | 07/04/2026 | Libro | ||||||
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 K87i 4ed. | L53108 | 07/04/2026 | 07/04/2026 | Libro | ||||||
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 K87i 4ed. | L45147 | 07/04/2026 | 07/04/2026 | Libro | ||||||
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 K87i 4ed. | L53109 | 07/04/2026 | 07/04/2026 | Libro | ||||||
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 K87i 4ed. | L45146 | 07/04/2026 | 07/04/2026 | Libro | ||||||
| Biblioteca Prof. Eusebio Cleto del Rey | Biblioteca Prof. Eusebio Cleto del Rey | 07/04/2026 | 658.8 K87i 4ed. | L44270 | 07/04/2026 | 07/04/2026 | Libro |